Market & Audience Development (MAD) Grant – NAC Singapore
Support for marketing, branding, research, and international outreach to grow arts audiences locally and globally.
🔍 Quick Snapshot
- Provider: National Arts Council (NAC), Singapore
- Opportunity Type: Matching Grant for Audience & Market Development
- Funding Cap: Up to S$70,000 per applicant per financial year
- Deadline: 15 Aug 2025 (23:59 SGT)
- Project Start: From 15 Dec 2025
- Eligibility: Singapore Citizens/PRs or SG-based arts orgs only
🎨 About the Grant
The Market & Audience Development (MAD) Grant by NAC supports marketing and audience outreach initiatives for Singapore-based arts professionals and organizations. The grant empowers strategic branding, audience research, overseas touring, and public engagement efforts to grow sustainable audiences both locally and internationally.
✅ Eligibility Criteria
- Applicant must be a Singapore Citizen, PR, or SG-based arts entity
- Collectives must apply via a registered legal entity (ACRA or society)
- For international projects, at least 50% of the team must be SG/PR
- Applicants must have no outstanding reports or debts with NAC
- Project must not begin before the funding cycle's start date
🎁 Grant Benefits
- Up to 70% support for non-profits; up to 50% for for-profits
- Travel components may be funded up to 100%
- Annual cap: S$70,000 per applicant
- Eligibility for up to 3 travel-related applications per year
- Access to NAC endorsement and visibility
📝 How to Apply
- Log into the OurSG Grants Portal
- Select the MAD Grant cycle and complete the online form
- Include project scope, marketing plan, team info, and budget
- If requesting ≥ S$10,000, provide ISCA-verified financial docs
- Submit by 23:59 SGT on the closing date
- Complete post-project evaluation report upon completion
📅 Program Timeline
- Next Application Deadline: 15 Aug 2025
- Project Start Date: 15 Dec 2025 or later
- Notification of Results: Approximately 2.5 months after deadline
- Project Duration: Up to 12 months
- Other Cycles: 13 Dec 2024 & 15 Apr 2025 (annual rolling)
🎯 Empower Your Arts Audience Strategy
Apply for the MAD Grant and unlock funding to elevate your arts marketing and international reach.
Apply via NAC PortalQuestions? Email NAC_Feedback@nac.gov.sg
Curated by Growth Forum Malaysia — amplifying arts leadership across Asia.
Source: nac.gov.sg
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